March 29, 2017

Boehringer Ingelheim Brings CLIENTOLOGYˢᵐ TO AAHA 2017

New analysis helps veterinarians “futureproof” their practices, and a customer service expert offers tips on adding Disney magic to clients’ experienceNew analysis helps veterinarians “futureproof” their practices, and a customer service expert offers tips on adding Disney magic to clients’ experience

Nashville, Tenn. – March 29, 2017 – Boehringer Ingelheim (BI), a global leader in the animal health industry, is repeating its successful symposium “CLIENTOLOGYSM: Delivering What Pet Owners Really Want” on Saturday, April 1 during the American Animal Hospital Association’s annual conference in Nashville, Tenn. The symposium will be presented twice from 8 a.m. until 12 p.m. and again from 2 to 6 p.m. in Room 104 AB in the Music City Center.

“The response to CLIENTOLOGY has been phenomenal,” said Michael Hamby, head of the U.S. Pet Vet Business for Boehringer Ingelheim. “After presenting the symposium to standing room only crowds in Orlando and Las Vegas, we are pleased to offer this unique, interactive program and the research behind it to even more veterinary practices at the annual AAHA meeting in Nashville.”

CLIENTOLOGY includes the first look at new research into the minds of today’s pet owners and what drives each of six distinct client groups. The program features Guy Smith, former head trainer for Walt Disney World and The Disney Institute, as well as veterinary communications expert, Sarah Wooten, DVM.

This lively, engaging session will be presented in a talk show style format and is designed to give attendees easy-to-implement tips and strategies to help better understand and serve their particular client base.

Participants will receive a copy of the CLIENTOLOGY pet owner analysis as well as a mouse pad with reminder questions to help them identify the client groups they serve in their practices.

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About Boehringer Ingelheim Animal Health

In January 2017, Merial became part of the Boehringer Ingelheim group. As the second largest animal health business in the world, Boehringer Ingelheim is committed to making the industry even better at improving animal health. With more than 10,000 employees worldwide, Boehringer Ingelheim Animal Health has products available in more than 150 markets and a global presence in 99 countries. For more information about Boehringer Ingelheim Animal Health, click here.