Market Ready™

A Flexible Program

Begin your vaccination protocol at branding age, preweaning or weaning. The Market Ready™ Quality Feeder Calf Program can fit the needs of your operation.

Why Precondition?

Learn why Clifton Livestock Commission chooses Market Ready for preconditioning cattle.

Market Ready™ Protocols and Certificates

MARKET READY™ IS YOUR QUALITY FEEDER CALF PROGRAM.

Boehringer Ingelheim (BI) makes the program work for you. Buyers know preconditioned calves will gain faster and stay healthier every step of the way. The goal of our Market Ready™ Quality Feeder Calf Program is to help you deliver those healthy, high-performing calves, while giving you the flexibility to manage your herd the way you want.

 

Preconditioning your calves is just one of the many pieces you need when capturing more value for your calves. Our user-friendly products and your health management practices are a winning combination.

With the Market Ready™ Quality Feeder Calf Program, you can vaccinate at branding age, preweaning or weaning.

Branding Age Vaccination:
1-4 months of age
Preweaning Vaccination:
3-4 weeks preweaning
Post-weaning Vaccination:
3-4 weeks post-weaning

Through the Market Ready™ Quality Feeder Calf Program, you can protect against the following diseases with just two syringes for producer convenience:

  • Infectious Bovine Rhinotracheitis (IBR)
  • Bovine Viral Diarrhea Virus (BVDV) Types 1 and 2, including BVD 1b
  • Bovine Respiratory Syncytial Virus (BRSV)
  • Mannheimia (formerly Pasteurella) haemolytica (Mh)
  • Parainfluenza 3 (PI3)
  • Clostridium chauvoei, Cl. septicum, Cl. novyi, Cl. sordellii, Cl. perfringens Types C and D (7-way blackleg).
  • Pinkeye (Moraxella bovis)

Incorporate vaccines like Pyramid,® Presponse,® Alpha™ and Caliber® into your management practices, along with Synanthic® for parasite control, and your herd will be healthy on your operation and at the next.

* Synanthic® Suspension: Seven-day slaughter withdrawal. Not for use in breeding-age female dairy cattle.

Get Started Today

  • Contact your Boehringer Ingelheim representative, who will get you started and introduce you to the three protocol options available from Market Ready™.
  • Gather your vaccination and animal health information.
  • Your BI representative will provide you a sale card for verification of products used to completion.
  • Take the completed sale card to the auction barn or send to the buyer.

A Market Ready sale card offers extra assurance to the buyer that these calves have a quality BI health program behind them.

1 Donnell J, Ward C, Swigert S. Costs and benefits associated with preconditioning calves. Oklahoma Cooperative Extension Service Bulletin AGEC-247, Stillwater: Oklahoma State University, 2007:1–4.

2 Seeger JT, Grotelueschen DM, Stokka GL and Sides GE. Comparison of the feedlot health, nutritional performance, carcass characteristics and economic value of unweaned beef calves with an unknown health history and weaned beef calves receiving various herd-of-origin health protocols. Bov Pract 2008:42(1);27–39.

3 USDA APHIS, Veterinary Services, National Animal Health Monitoring System. Feedlot 2011 – Part 1: Management practices on U.S. feedlots with a capacity of 1,000 or more head. 2013.

Boehringer Ingelheim
Vetmedica, Inc.

Cattle Division
3902 Gene Field Road
St. Joseph, MO 64506
866-638-2226
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